Business Acumen – Fuelling Pharmaceutical Sales Growth
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Business Acumen has been identified by sales leaders as the critical sales skill in order to compete and win in the new era of leaner and meaner sales forces. With fewer sales reps and resources companies have become more reliant on the existing sales reps to deliver sales. Pharma companies have shifted away from the traditional marketing driven model to a customer centric business model. As a result greater decision making has shifted from product managers to sales reps and front lines sale managers. Business acumen is defined as the critical business thinking, decisions making and resource...


